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Toys

Lego Became the Most Valuable Toy Company in the World

October 24, 2018

That’s because the Toy Fair is always a magnet for camera-brandishing nerd bloggers, and some of the toys being shown there revealed entire scenes from upcoming movies and popular TV shows—among them, Man of Steel, The Lone Ranger and the new Ninja Turtles cartoon on Nickelodeon. The scolded photographer’s ears turned red, and he and […]

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HOW TO MARKET YOUR TOY AS A BRAND IN THE CHINESE MARKET

April 24, 2018

The toy market in China remains a market to develop. Indeed, the turnover of the market is estimated at more than 28 billion dollars with an average increase of 22% per year. According to the research firm Euromonitor, in 2020, the market is expected to reach 300 billion yuan. However, the average basket allocated to this […]

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Toy makers turn to the toilet for poop-inspired toys

January 24, 2018

Mattel, a company best known for its clean-cut Barbie dolls, is set to release a game called Flushin’ Frenzy that sends a brown plastic poop flying into the air. Rival Hasbro, whose water-squirting game Toilet Trouble was a hit last year, stuck with the potty humor this year and released Don’t Step In It, a […]

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